This Is NEM.

Where legacy meets lifestyle. 

Founded by Nathaniel and Re'onda, NEM Brand is more than a sneaker label, it's a love letter to legacy, family, and design that outlives trends. The name NEM carries deep meaning, inspired by their daughters, Natae and  Eliza Marie, two names that embody creativity, strength, and purpose. What started as a vision for a Black and family-owned business has evolved into a mission: to build something meaningful their daughters can proudly inherit and expand.

 

Since 2021, Nathaniel has worked closely with Philipp, founder of a leading footwear studio in Germany, to bring the idea to life; crafting sneakers that strike the perfect balance between subtle and statement-making. Every detail, especially the distinct heel piece, took months of refinement to achieve a design that feels both unique and timeless.

NEM Brand stands for intentional craftsmanship, sneakers built to move through everyday life while standing apart through precision, comfort, and quiet confidence. Each pair reflects the founders’ belief that true style doesn’t have to shout, it simply speaks for itself.

At its heart, NEM Brand is about legacy through creativity. Nathaniel and Re’onda want their daughters not just to model the brand, but to learn the art, business, and discipline behind it; turning NEM into a generational blueprint for ownership and innovation.

NEM isn’t chasing hype. It’s building heritage and sneaker culture rooted in purpose, elevated by design, and inspired by family.

This is NEM.